DIY Content Strategy is the culmination of my year of exploring the content strategy world.
This project is a work in progress. Sign up for my newsletter to get a note when I release new features and content.
Who I Hope This Info Helps
- Website builders – agencies, designers, developers, and others who create websites for others but who don’t have a dedicated content strategist on their team.
- Website owners – small businesses, independent professionals, and other business owners who don’t have the resources to hire or consult with a content strategy expert.
- “Accidental Content Strategists” – marketing managers, project managers, information architects, UX designers, and others who find themselves wrangling digital content.
This site focuses on web content strategy. A lot of content strategy happens in the UX world, where product designers and other digital-experience creators use content to guide people through apps and other digital experiences. Most of the concepts and principles, and many of the implementation practices, set out here can apply in UX, but the examples I use and the experience I draw on come mostly from web projects.
- Content First
Content is presented with design, powered by code, and amplified through marketing, but it’s the substance of your message that gets people to understand, buy, and use your product, service, or cause.
- We’re All Digital Publishers and UX Designers Now
It behooves us to be strategic about our efforts in these areas.
We should all be diligent stewards of our scarce resources: people, money, time, and attention.
- Your Needs Are Unique
Every business is different. Each content strategy is bespoke. That said, there’s no need to reinvent the wheel.
Many of the tasks set out in this guide may already be done or in process in your organization or project. Adopt and re-use already-done work as often as possible.
- Best Practices
Many folks more experienced than you and I have figured out how to do this. Follow their lead by using the practices they have developed.